What is a standard poster size?

Posters are a popular and versatile way to communicate messages, advertise events, or decorate spaces. Whether you’re creating a promotional poster, a movie poster, or a piece of wall art, it’s important to choose the right size for your design. In this article, we’ll explore the standard poster sizes commonly used for different purposes and offer tips for selecting the right size for your needs.

Common Standard Poster Sizes

  1. Small Sizes
    • 11 x 17 inches (28 x 43 cm): This size is often referred to as “tabloid” and is a common choice for promotional posters, flyers, and small advertisements. It’s great for placing on bulletin boards or in store windows.
    • 12 x 18 inches (30 x 46 cm): Similar to the 11 x 17 size, this size is often used for promotional materials and small art prints.
  2. Medium Sizes
    • 18 x 24 inches (46 x 61 cm): This size is a popular choice for event posters, such as concerts and festivals, as well as movie posters. It offers a good balance between visibility and manageability.
    • 24 x 36 inches (61 x 91 cm): A common size for movie posters and promotional materials, 24 x 36 inches provides ample space for eye-catching visuals and text. It’s large enough to be seen from a distance but still easy to handle.
  3. Large Sizes
    • 27 x 40 inches (69 x 102 cm): Known as the “one sheet” size, this is the standard size for movie posters in the United States. It offers a substantial surface area for detailed designs and bold graphics.
    • 40 x 60 inches (102 x 152 cm): This is a larger format often used for high-profile advertising campaigns and outdoor billboards. It’s ideal for creating impactful visuals that can be seen from afar.

Choosing the Right Size

When deciding on a poster size, consider the following factors:

  • Purpose: The intended use of your poster will influence the size you choose. For example, smaller sizes are suitable for indoor displays, while larger sizes are better for outdoor advertising.
  • Location: Where the poster will be displayed plays a crucial role in determining the appropriate size. For instance, posters meant for busy areas like train stations or shopping centers may benefit from larger sizes to capture attention.
  • Content: Consider the content of your poster and how much space it requires. Detailed designs and text-heavy posters may need larger sizes to maintain readability and visual appeal.
  • Budget: Larger posters generally cost more to produce, so keep your budget in mind when choosing a size.


Standard poster sizes range from small 11 x 17-inch posters to large 40 x 60-inch billboards. By understanding the common sizes available and considering your specific needs and constraints, you can choose the right size for your poster design. Remember, a well-designed poster can effectively convey your message and captivate your audience, so select a size that best suits your purpose and goals.